Post by account_disabled on Jan 11, 2024 6:25:46 GMT
Claim your Google business listing – Set up a Google My Business account if you haven’t already, and be sure to spend some time filling out all your information. Include photos, coupons, product offerings, and even videos! In description fields, be sure to insert some of your keywords, but don’t go overboard. For a full list of optimizations you can make, head to 13 Google My Business Optimizations for 2020. Also set up similar accounts with Bing Local and Yahoo Local. Claiming and optimizing your Google Business Profile also allows you to rank higher on Google Maps and the local section of Google Search.
Optimize for geo-targeted keywords – Include city names in your title, h2, meta tags, and content. (Find out how to do local keyword research to build this list here.
Get yourself rated – Good reviews and shiny yellow stars can be huge advantages. Encourage reviews with promotional offers, or ask for feedback via social media and your mailing lists.
Different locations? Create different landing pages—If you have multiple locations, consider creating a landing page for each location and optimizing each page for appropriate location keywords.